Unlike many other grotesque font families, Aktiv Grotesk was specifically designed to stay true to the grotesque tradition. Aktiv Grotesk is therefore an ideal choice for branding exercises which require a diverse use of type, or where quiet authority is needed. Grotesque fonts have been hugely popular over the last fifty years, with designers and font-users choosing them for their neutrality, contemporary feel, utilitarianism, and seriousness these are fonts which can be applied in a broad range of contexts and media. It takes an authoritative but neutral position, lending your message support, without overpowering it. The Aktiv Grotesk family is a 21st century interpretation of a grotesque sans typeface.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |